20 Years of Commercial Leadership in Oncology and MedTech
US • German • Mexican Tri-Citizenship
I've spent 20 years inside oncology and MedTech commercial leadership. Sales organizations, strategic accounts, customer success programs, capital deals. The thing I'm most proud of isn't on a P&L. It's that the customers I worked with at Varian became my teammates at ViewRay. Two of them helped me start Medsolve Dynamics. I still talk to people from almost every team I've ever led.
Today I run Medsolve Dynamics, a vendor-neutral oncology consulting firm. I also take on board advisory, interim commercial leadership, and turnarounds in oncology and MedTech.
From Record-Breaking Sales to AI Strategy
For nearly 13 years, I was at Varian, the company that owns more than 80 percent of the radiation oncology market. I started as a sales specialist and rose to Senior Director of Strategic Accounts. Almost every program in the country has a Varian story, and almost every one has someone I know in it. That depth still defines how I work.
At GE HealthCare, I delivered $177M in individual sales growth as the strategic commercial lead for Precision Oncology. I built GEMINI-RT, the GE-Mayo Clinic alliance, which brought together two of the largest institutions in cancer care around radiation oncology AI, theranostics, and connected care. I also brought the first AI IT solution into the VA Network.
At ViewRay, I built customer success, strategic accounts, and market development as new functions inside the company. I scaled global teams across the US, Europe, and APAC and closed the largest enterprise deal in company history. At Mevion, I built the global commercial organization across 15 countries.
Along the way, I kept seeing the same problem. Technology was being sold without accounting for the clinical workflow, the staffing model, or the margin reality on the buyer's side. The boardroom strategy looked good on paper. It fell apart on the floor.
That's why I earned my Harvard Medical School AI Certification and an MBA in Artificial Intelligence. Not to become a technologist. To make sure the commercial decisions I touch actually hold up once they're operational.
$177M
Sales Growth Delivered (GE HealthCare)
GEMINI-RT
Architect of
GE-Mayo Alliance
$155M
Largest Contract Negotiated
Global
Leadership
US, EMEA, APAC
How I Work
I start with the numbers.
Strategy that can't survive a P&L conversation isn't strategy. Whether I'm building a commercial organization, evaluating a capital decision, or advising a board, the financial reality comes first.
I build relationships that outlast the work.
I still talk to people from almost every team I've ever led. Some of the customers I worked with at Varian became my teammates at ViewRay. Two of them helped me start Medsolve. None of that was strategic. It's just how the work gets done.
I work at every level.
From building a global sales organization at Mevion to managing a 13-year book of strategic relationships at Varian to delivering $177M in growth at GE HealthCare. I know what it takes at each level because I've done it at each level.
The Global Advantage
Tri-citizen: US, German, Mexican. Fluent in English, Spanish, and French. Built Mevion's international sales across 15 countries. Ran ViewRay's global expansion with teams in the US, Europe, and APAC. Started my career managing Varian's Latin America and European channels. I don't parachute into international markets. I've built inside them.
Why Oncology
I've spent my entire career in cancer care. The technology is extraordinary. The financial pressure on the programs delivering it is real. Sustainable programs are the only ones that keep treating patients. That's why the math matters.