The Global Citizenship Advantage
US • German • Mexican Tri-Citizenship
In a globalized MedTech market, translation is not enough. You need cultural integration. With professional fluency in English, Spanish, and French, and a career spanning the Americas, EMEA, and APAC, I bridge the divide between headquarters strategy and local market execution. I do not just manage international teams; I integrate them by aligning diverse cultures behind a singular commercial vision.
From Record-Breaking Sales to AI Strategy
For 20 years, I built high-performing teams that shattered sales quotas by driving 200% achievement at market-leader Varian, delivering $177M at GE HealthCare, and negotiating $155M deals at ViewRay and architecting GEMINI-RT, the industry-defining AI collaboration between GE HealthCare and Mayo Clinic.
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But I consistently observed a critical failure point: the dangerous disconnect between 'Boardroom Strategy' (financial goals) and the operational reality. Advanced technologies were being sold, but often failed to deliver ROI because the commercial vision didn't account for the clinical workflow.
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I pivoted to close that gap. By earning my Harvard Medical School AI Certification and an MBA in Artificial Intelligence, I combined my commercial instincts with deep technical understanding. Today, I help organizations ensure that their innovations do not just work technically but win commercially.
$177M
Sales Growth Delivered (GE HealthCare)
GEMINI-RT
Architect of
GE-Mayo Alliance
$155M
Largest Contract Negotiated
Global
Leadership
US, EMEA, APAC
My Approach
Strategic Clarity & Execution
I strip away operational noise to reveal the fastest path to revenue. My frameworks align commercial ambition with operational reality, ensuring strategy translates immediately into execution.
ROI-Driven AI Integration
AI is an investment, not an experiment. I focus on high-impact implementations that solve tangible clinical bottlenecks and deliver clear financial returns within the first 12 months.
Built for real-world realities
Innovation fails when it ignores infrastructure. I design commercial and operational models that survive contact with the real world—accounting for staffing limits, budgets, and clinical culture.
The Human Impact
Oncology is not just a market; it is a moral imperative. I drive commercial dominance because sustainable, profitable organizations are the only ones capable of delivering life-saving innovation at scale. My work ensures that operational complexity never stands in the way of patient care.